Capital Gold Rush
A thriving Gold Rush-era Old Sacramento market street full of Black and Indigenous merchants and shoppers at golden hour

The Gold Rush Is Back · Sacramento

Capital Gold Rush Marketplace

Discover. Support. Grow.

Prosperity for people like us — Sacramento's community marketplace for melanated & indigenous-owned businesses.

Explore the Districts Become a Merchant

Grand Opening · November 1, 2026

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Upcoming Events

Gold Rush Welcome Center storefront in the Capital Gold Rush Marketplace

Start Here · Your First Stop

The Welcome Center

The house store of the Capital Gold Rush Marketplace. Stop by the Welcome Center to learn how to stake your claim, find the right district for your business, and get help building your storefront before the November 1 Grand Opening.

Visit the Welcome CenterStake Your Claim

The District Directory

Eight Districts. One Community.

Stroll our streets of opportunity — each district gathers businesses that share a purpose.

Legacy Lane

Where generational wealth is built

Financial education, insurance, legal-support, and real estate professionals helping families protect and grow what they build.

3 storefrontsEnter District

Wellness Way

Healthy people build strong communities

Health, beauty, fitness, telehealth, and mental wellness providers caring for mind, body, and spirit.

0 storefrontsEnter District

Entrepreneur Exchange

Business services for builders

Coaches, consultants, marketers, tech pros, and business services that help entrepreneurs launch and scale.

1 storefrontEnter District

Home & Family Hub

Care for the ones who matter most

Childcare, home services, senior support, and family resources that keep households thriving.

0 storefrontsEnter District

Taste of Sacramento

Flavors of the Capital City

Restaurants, caterers, food trucks, and specialty foods bringing culture to every plate.

1 storefrontEnter District

The Makers Market

Handmade with heritage

Apparel, art, books, crafts, handmade goods, and beauty products from melanated and Indigenous creators.

1 storefrontEnter District

Faith & Service Corner

Always free. Always welcome.

Churches, ministries, and nonprofits serving the community — listings here are always free.

0 storefronts Always freeEnter District

Youth & Future Builders

Investing in the next generation

Tutoring, mentorship, scholarships, and career programs preparing young people to lead.

0 storefrontsEnter District

Limited · 10 Slots Only

Gold Nugget Founding Members

Be among the first ten businesses to stake a claim in the Capital Gold Rush Marketplace.

Founding Perks

  • 3 months at the $25/mo intro rate
  • Exclusive Gold Nugget founding badge
  • Priority district selection
  • Digital founding member certificate
  • First-to-market advantage at Grand Opening

10 of 10 slots remaining

Claim a Gold Nugget Slot

Featured Storefronts

Meet the Merchants

A first look at the businesses opening their doors on our streets.

Sac City Spice Kitchen storefront
Gold MerchantSample Storefront

Taste of Sacramento

Sac City Spice Kitchen

Restaurant & Catering

Soul food meets island spice. From slow-braised oxtails and jerk chicken to candied yams and cornbread, Sac City Spice Kitchen serves dine-in, takeout, and full-service catering for weddings, church events, and corporate gatherings across the Capital region.

Visit Storefront
Golden Roots Financial storefront
Sample Storefront

Legacy Lane

Golden Roots Financial

Financial Planning

Generational wealth starts at the kitchen table. Golden Roots Financial offers budgeting coaching, retirement planning, life insurance guidance, and first-time homebuyer readiness for Sacramento families building a legacy that lasts.

Visit Storefront
Crown & Culture Boutique storefront
Sample Storefront

The Makers Market

Crown & Culture Boutique

Apparel & Fashion

Wear your heritage with pride. Crown & Culture curates Ankara and Kente-inspired apparel, handcrafted beadwork, head wraps, and jewelry from melanated and Indigenous artisans — celebrating culture in every stitch.

Visit Storefront
WealthBuildersSolutions storefront

Legacy Lane

WealthBuildersSolutions

Financial Planning

See how wealth flows through generations using this proven strategy. The key is creating a continuous cycle that benefits your family for decades to come.

Visit Storefront
WealthBuildersSolutions storefront

Legacy Lane

WealthBuildersSolutions

Financial Planning

"Unlike traditional retirement plans that are designed to run out, our Method creates wealth that never depletes. Instead, you access the growth while preserving the foundation for future generations."

Visit Storefront
Browse All Merchants

On the Calendar

Upcoming Events

Sales, celebrations, and pop-up markets bringing our community together.

Nov12026
Sale Featured

Grand Opening

Sunday

Doors open on every district! Grand Opening deals, featured storefront spotlights, and giveaways celebrating the launch of the Capital Gold Rush Marketplace.

All Districts · Online

Nov282026
Sale

Small Business Saturday on Every Street

Saturday

Shop small, shop local, shop with purpose. Exclusive merchant deals across all eight districts for Small Business Saturday.

All Districts · Online

Dec262026
Community Event Featured

Kwanzaa Marketplace — Ujamaa Week

Saturday

Honoring Ujamaa — cooperative economics. A week-long celebration spotlighting community-owned businesses, makers, and food vendors.

Sacramento · The Makers Market & Taste of Sacramento

Jan172027
Pop-Up Market

Gold Rush Pop-Up Market

Sunday

Our first in-person pop-up! Meet merchants face-to-face, enjoy food trucks, live music, and family activities in the heart of the Capital City.

Old Sacramento Waterfront

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Community pop-up market with melanated and Indigenous vendors at golden hour

Our Mission

Community Wealth Is the Real Gold

In 1848, the rush for gold built Sacramento. Today, we're building something richer — a marketplace where melanated and Indigenous entrepreneurs thrive.

Every store reviewed

Each storefront is personally reviewed so shoppers can trust every business they discover here.

Built to be shared

Every storefront has its own page, ready to share with family, church groups, and social circles.

Dignity & Community

We center melanated and Indigenous entrepreneurs with respect — keeping dollars circulating in our neighborhoods.

Your Storefront Belongs Here

Prospector listings start at $25/mo for your first 3 months. Go Gold for featured placement and promotion.

Become a Merchant